Maximizing Salesforce Efficiency: A Playbook for Optimal Performance and Scalability

Published on
February 7, 2024

To enhance the overall performance of your Salesforce implementation, it is essential to prioritize strategies that boost efficiency, reduce system strain, and elevate user satisfaction. Below is a refined approach that places a stronger emphasis on optimizing performance:

Data Management for Peak Performance:

a. Efficient Data Storage: Regularly archive outdated data to prevent data overload.

b. Optimized Data Operations: Employ bulk APIs for extensive data operations to minimize system resource usage.

Data Modeling with Performance in Mind:

a. Lean Object Design: Craft objects and fields to be as streamlined as possible, avoiding unnecessary complexities.

b. Selective Field Creation: Create fields judiciously to prevent excessive database load.

Maximizing Data Performance:

a. Query Optimization: Employ selective SOQL queries and avoid queries within loops.

b. Efficient Data Indexing: Ensure that fields used in WHERE clauses are properly indexed.

c. Data Skew Mitigation: Prevent data skew (uneven record distribution) to enhance system performance.

Security Strengthening with Minimal Overhead:

a. Streamlined Access Control: Implement efficient access control mechanisms that do not overburden the system.

b. Performance-Friendly Security Practices: Strike a balance between security requirements and performance, avoiding overly complex security models.

Enhancing Server Efficiency:

a. Governor Limits Adherence: Strictly adhere to governor limits to prevent system strain.

b. Lightweight Apex Code: Develop efficient, lightweight Apex code to reduce execution time.

c. Leveraging Salesforce Caching: Employ platform caching to improve load times for frequently accessed data.

Proactive Monitoring and Maintenance:

a. Regular System Audits: Conduct performance audits to identify bottlenecks.

b. Performance Analytics: Utilize Salesforce's performance analysis tools to track and enhance response times.

Optimized User Interface:

a. Streamlined Page Layouts: Design page layouts for quick and efficient loading.

b. Lightning Experience Optimization: Utilize Lightning Experience features for improved performance compared to Classic.

Scalable Architecture:

a. Scalable Design Principles: Design your Salesforce architecture to efficiently scale with your business.

b. Load Testing: Regularly conduct load testing to ensure the system can handle increased usage.

Integration Considerations:

a. Efficient Integrations: Optimize integrations with external systems for peak performance.

b. Middleware Utilization: Consider middleware solutions for complex integrations to offload processing from Salesforce.

Continuous Performance Improvement:

a. Stay Informed: Stay updated on new Salesforce updates and features that can enhance performance.

b. Iterative Optimization: Continuously revisit and refine your implementation for ongoing performance improvements.

By focusing on these areas, your Salesforce playbook will be geared towards maximizing overall performance, ensuring a fast, efficient, and scalable Salesforce environment. This approach not only improves system responsiveness but also enhances user satisfaction and adoption.

Example for Item 4: Strengthening Security with Minimal Overhead in Salesforce


A financial services company, "FastFinance," uses Salesforce to manage customer interactions and sensitive financial data. The goal is to maintain high security standards while ensuring the system remains efficient and responsive.

Implementation Steps:

Streamlined Profile and Permission Set Design:

Profile Consolidation: Reduce the number of profiles by consolidating similar user roles, ensuring each profile is configured with the minimum necessary permissions for job functions.

Permission Set Usage: Implement permission sets for granting additional, specific access rights, allowing for more granular control without the overhead of multiple complex profiles.

Optimized Field-Level Security:

Critical Field Protection: Identify and restrict access to sensitive fields (like financial data) using field-level security settings, ensuring only authorized personnel can view or edit this information.

Regular Field-Level Security Audits: Conduct periodic audits to ensure that field-level permissions align with current organizational roles and data security policies.

Efficient Record Sharing Rules:

Role-Based Sharing Rules: Implement role-based sharing rules to automatically grant appropriate record access based on user roles, reducing manual sharing interventions.

Public Groups and Queues: Use public groups and queues for sharing records among teams efficiently, reducing the processing load associated with individual user-based sharing.

Security Health Check Utilization:

Regular Health Checks: Regularly run Salesforce's Security Health Check to identify and fix potential security risks, ensuring settings align with best practices without overcomplicating the security model.

Minimal Impact Security Training:

Regular Security Training: Provide ongoing security training to users, focusing on best practices like secure data handling and phishing awareness. This helps reduce the risk of security breaches without adding system overhead.

Performance Monitoring in Security Updates:

Impact Analysis of Security Changes: Before implementing any new security update or feature, analyze its potential impact on system performance, ensuring that security enhancements don't significantly hamper system efficiency.

By following these steps, "FastFinance" can maintain a robust security posture in its Salesforce environment while minimizing system overhead, ensuring both data protection and optimal system performance.

Example of Data Skew Mitigation in Salesforce


A large retail company, "RetailMax," faces a Salesforce implementation where a small number of users own a disproportionately high number of records compared to other users. This has led to performance issues such as slow query response times and difficulty in data management, indicative of data skew.

Implementation Steps for Mitigating Data Skew:

Identifying Data Skew:

Data Analysis: Utilize reports and SOQL queries to identify records with skewed ownership. For example, pinpoint users or roles associated with an unusually high number of Account or Opportunity records.

Redistributing Record Ownership:

Reassigning Records: Distribute records more evenly among users. For instance, if a single user owns thousands of Account records, reassign these records across multiple users or teams.

Role Hierarchy Adjustment: Adjust the role hierarchy to ensure that record ownership is spread across different levels, avoiding concentration at any single level.

Implementing Ownership-Based Sharing Rules:

Criteria-Based Sharing: Instead of owner-based sharing rules, use criteria-based sharing. This approach shares records based on record attributes (e.g., region, department) rather than ownership, reducing the impact of ownership skew.

Utilizing Public Groups and Queues:

Group-Based Record Management: Use public groups or queues for managing records. For example, assign cases or leads to a queue rather than an individual user to distribute the load more evenly.

Automated Record Assignment:

Round Robin Assignment: Implement a round-robin mechanism for automatically distributing new records among a group of users. This helps in evenly distributing record ownership from the point of creation.

Monitoring and Regular Review:

Continual Monitoring: Regularly monitor the distribution of record ownership and adjust as necessary. This might include scheduled audits or automated alerts when data skew is detected.

Educating Users:

Training on Data Management: Train users on the importance of evenly distributing record ownership and how to maintain this balance in their day-to-day activities.

Through these steps, "RetailMax" can address and mitigate the data skew in their Salesforce implementation. This will lead to improved system performance, more efficient data management, and a better user experience in Salesforce.

Let’s Talk

Have a question or just want to say hello? Here's how you get started.

Hours of Operation

Mon - Fri
9 AM - 5 PM CST


1910 Pacific Ave
Dallas, TX 75201


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.