Salesforce

Use Case: Construction Project Management and Revenue Forecasting in Salesforce

By
Published on
June 25, 2025

Objective

To deliver enterprise-grade construction project oversight and forecasting capabilities without relying on expensive third-party platforms like Primavera or Oracle, by using a customized solution built entirely inSalesforce.

Scenario Overview

A construction firm managing complex capital infrastructure projects—often funded through bonds or grants—requires real-time budget tracking, milestone management, and revenue forecasting. Traditional tools likePrimavera and Oracle are feature-rich but come with high licensing ,integration, and training costs.

Instead, the firm implements a fully integrated Salesforce-based project management system that consolidates scheduling, budgeting, and reporting in a single platform.

Key Components & Workflow inSalesforce

1. Program & Funding Management

  • Parent Program Records store key attributes like     duration, capital outlay, and funding type.
  • Funding Sources (Source/Bond) are created using custom record     types linked to the parent program, allowing clear financial lineage.
  • Account Hierarchies visually show the relationship     between programs and funding sources—replacing the need for external     modeling tools.

2. Built-in Cash Flow Reporting

  • Native reports and dashboards     track:
       
    • Current budget vs. actuals
    •  
    • Forecasted revenue
    •  
    • Monthly financial variance
  •  
  • Cash Flow Reports are dynamically     updated using custom objects and calculated fields—eliminating the need     for separate BI tools.

3. Project and Budget Management

  • Project Records include:
       
    • Budget, funding method, schedule      status, and team assignments
    •  
    • Capital improvement and debt      service categorization
  •  
  • Budget Line Items are tracked granularly:
       
    • Original and current budgets
    •  
    • Contract and change order      amounts
    •  
    • Payment progression      (auto-calculated)

✅ This replaces the need for Oracle-based cost control modules orPrimavera’s WBS and cost breakdowns.

4. Milestone Tracking and Scheduling

  • Target Schedule Objects manage all critical project     dates:
       
    • Construction start, completion,      contract execution, etc.
  •  
  • Built-in dependency mapping     through related objects—no need for Primavera’s scheduling engine.
  • Use dashboards to alert for     timeline risks or slippages.

5. Monthly Forecasting and Financial Drawdowns

  • Monthly Forecasts and Monthly Draws     automate:
       
    • Forecast generation based on      project phase and curve multipliers
    •  
    • Draw requests against approved      budgets
  •  
  • Override options enable     flexibility, with audit trails to ensure accountability

✅ Eliminates reliance on Primavera’s earned value management or Oracle’s draw request automation.

6. Centralized Reporting & Historical Data

  • Automated monthly data snapshots preserve historical performance     for reporting and compliance.
  • Salesforce reports replace     external BI and analytics platforms, driving decisions from:
       
    • Portfolio dashboards
    •  
    • Program summary reports
    •  
    • Funding utilization      visualizations

Cost and Efficiency Advantages

Cost and Efficiency Advantages

Outcomes & Benefits

  • Significant Cost Savings: Eliminates the need for     expensive project controls software.
  • Scalable, Flexible, and Unified: One platform handles CRM,     funding, scheduling, and forecasting.
  • Audit-Ready and Transparent: Full traceability of funding,     budget changes, and project status.
  • Built for Growth: Modular architecture supports     small projects or citywide capital programs equally well.

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