Use Case: Construction Project Management and Revenue Forecasting in Salesforce
By
Published on
June 25, 2025
Objective
To deliver enterprise-grade construction project oversight and forecasting capabilities without relying on expensive third-party platforms like Primavera or Oracle, by using a customized solution built entirely inSalesforce.
Scenario Overview
A construction firm managing complex capital infrastructure projects—often funded through bonds or grants—requires real-time budget tracking, milestone management, and revenue forecasting. Traditional tools likePrimavera and Oracle are feature-rich but come with high licensing ,integration, and training costs.
Instead, the firm implements a fully integrated Salesforce-based project management system that consolidates scheduling, budgeting, and reporting in a single platform.
Key Components & Workflow inSalesforce
1. Program & Funding Management
Parent Program Records store key attributes like duration, capital outlay, and funding type.
Funding Sources (Source/Bond) are created using custom record types linked to the parent program, allowing clear financial lineage.
Account Hierarchies visually show the relationship between programs and funding sources—replacing the need for external modeling tools.
2. Built-in Cash Flow Reporting
Native reports and dashboards track:
Current budget vs. actuals
Forecasted revenue
Monthly financial variance
Cash Flow Reports are dynamically updated using custom objects and calculated fields—eliminating the need for separate BI tools.
3. Project and Budget Management
Project Records include:
Budget, funding method, schedule status, and team assignments
Capital improvement and debt service categorization
Budget Line Items are tracked granularly:
Original and current budgets
Contract and change order amounts
Payment progression (auto-calculated)
✅ This replaces the need for Oracle-based cost control modules orPrimavera’s WBS and cost breakdowns.
4. Milestone Tracking and Scheduling
Target Schedule Objects manage all critical project dates:
Construction start, completion, contract execution, etc.
Built-in dependency mapping through related objects—no need for Primavera’s scheduling engine.
Use dashboards to alert for timeline risks or slippages.
5. Monthly Forecasting and Financial Drawdowns
Monthly Forecasts and Monthly Draws automate:
Forecast generation based on project phase and curve multipliers
Draw requests against approved budgets
Override options enable flexibility, with audit trails to ensure accountability
✅ Eliminates reliance on Primavera’s earned value management or Oracle’s draw request automation.
6. Centralized Reporting & Historical Data
Automated monthly data snapshots preserve historical performance for reporting and compliance.
Salesforce reports replace external BI and analytics platforms, driving decisions from:
Portfolio dashboards
Program summary reports
Funding utilization visualizations
Cost and Efficiency Advantages
Cost and Efficiency Advantages
Outcomes & Benefits
Significant Cost Savings: Eliminates the need for expensive project controls software.
Scalable, Flexible, and Unified: One platform handles CRM, funding, scheduling, and forecasting.
Audit-Ready and Transparent: Full traceability of funding, budget changes, and project status.
Built for Growth: Modular architecture supports small projects or citywide capital programs equally well.
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